Welcome
business success Books & workbooks
Author of More than 30 "Business Success" Books & Workbooks
Thirty Unique "Business Success Mastery" courses
Goals
Research
Research
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LEADERSHIP “Business Development Modules & Lesson Plans”
From “Leadership” to “Plans”
How “Business Smart” Are You: Can you help Ruby Christmas? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
1. Leadership: The ability to attract & organize others to achieve a specific result
Integrity, Credibility, Commitment Page: 14
2. I You We: The Three Perspectives of Operating a Business
Responsibility, Delegation, Teamwork Page: 22
3. Ideas: Keeping your mind fresh and your eyes on the horizon.
Recognition, Creativity, Practicality Page: 30
4. Rule of Three: The Triangulation of energies and focus to achieve Success
Triangulation, Options, Default Positions Page: 38
5. Success: The benefits and results of a successful life
Joy, Peace & Harmony Page: 46
6. Vision: What does the business look like when you call it successful?
Operations, Detail, Embrace Page: 54
How “Business Smart” Are You: Can you Help “Joe Slick”? Page: 62
“Stretch Your Business Mind” Questions: Page: 65
7. Focus: The sequences of “intent” Page: 66
Importance, Relevance, Impact
8. Mission: What customers/clients perceive and want from your business
Customers, Benefits, Allegiance Page: 74
9. Initial Goals: The first set of goals for your business S.M.A.R.T.
Importance, Achievement, Results Page: 82
10. Attitude: The Entrepreneurial “point of view” that creates Business Success
Now, Service, Grace Page: 90
11. Skills: Characteristics, Attributes & Talents of business ownership/leadership
Competence, Excellence, Results Page: 98
12. Model: Determining the economic viability of your business
Customer, Exchange, Pro Forma Page: 106
“Sample Business Models” Page: 114
13. Plans: Understanding the Structure of a Business Plan
Goals, Strategies, Tactics Page: 118
How “Business Smart” Are You: Can You help Mr. BP Oil Slick? Page: 126
“Stretch Your Business Mind” Questions: Page: 129
Table of Contents for Volume One, Volume Two, Volume Three: Page: 130
Research
Research
Research
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RESEARCH “Business Development Modules & Lesson Plans”
From “Research” to “Credibility”
How “Business Smart” Are You: Can You help Cher Beauty? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
14. Research: The critical information that you need to know in order to succeed
Facts, Data, Metrics Page: 14
15. Markets: Determining the size & benefit of the playing field
Who, What, Where Page: 22
16. Advantages: Developing what makes you special & cool
Unique, Service, Benefits Page: 30
17. Disadvantages: How do you “measure up” to the competition?
Competition, Size, Strength Page: 38
18. Demographics: Objective criteria of your customers or prospective customers
Industry, Age, Financial Page: 46
19. Psychographics: Psychological indicators of your customers
Motivators, Fears, Benefits Page: 54
20. Cultural Graphics: Each “culture” requires a different approach and language
Tribe, Identity, Esteem Page: 62
How “Business Smart” Are You: Can you help Barak Business? Page: 70
“Stretch Your Business Mind” Questions: Page: 73
21. Temporal Graphics: The “timing” of when your customers buy from you
Season, Sequence, Perception Page: 74
22. Trust: Customers will only buy from you if they trust you.
Time, Qualifications, Tribe Page: 82
23. Uniqueness: The “one of a kind” or “few of a kind”
Distinct, Valuable, Appreciated Page: 90
24. Benefits: It is the “hole” not the drill
Resolution, Achievement, Result Page: 98
25. Visibility: To play successfully, you must first be seen
Presence, Energy, Graphics Page: 106
26. Integrity: Being recognized for a shared set of values
Upside, Inside, Between Page: 114
27. Credibility: Being perceived as doing what you say you will do
Reliability, predictability, Trust Page: 122
How “Business Smart” Are You: Can You help Manny Football? Page: 130
“Stretch Your Business Mind” Questions: Page: 133
Table of Contents for Volume One, Volume Two, Volume Three: Page: 134
Goals
Research
Prices
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GOALS “Business Development Modules & Lesson Plans”
From “Goals” to “Solutions”
How “Business Smart” Are You: Can you help “IBL”? Page: 10
“Stretch Your Business Mind” Questions: Page: 13
28. Goals: Determining the Business Goals for the next three to five years
Revenue, Operations, Team Page: 14
29. Systems: Internal & External Communications
Clarity, Function, Enrichment Page: 22
30. Strategies: Conceptual approaches to achieve a desired result
Dynamic, Thoughtful, Applicable Page: 30
31. Tactics: The specific actions to implement strategies
Objectives, Specific, Practical Page: 38
32. Schedules: The specific dates and times to apply the tactics
Week, Day, Hour Page: 46
33. Costs: What is the “rate of exchange” to reach your goal?
Time, Talent, Treasure Page: 54
“GSSTSC Review Time” Page: 62
34. Issues: Known business concerns that do not cause “pain”
Awareness, Complacency, Acceptance Page: 74
How “Business Smart” Are You: Can You help Monica? Page: 82
“Stretch Your Business Mind” Questions: Page: 85
35. Problems: Known business concerns that cause acceptable “pain”
Discomfort, Fear, Attitude Page: 86
36. Needs: Known business concerns that cause unacceptable “pain”
Crisis, Pain, Action Page: 94
37. Products: Those tangible items you sell to solve the clients’ “IPN”
Customers, Perceptions, Benefits Page: 102
38. Answers: The information that you know will “respond” to the clients’ “IPN”
Knowledge, Communication, Impact Page: 110
39. Services: Those services you offer to solve the clients’ “IPN”
Clients, Relationship, Improvement Page: 118
40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”
Resolution, Benefits, Perception Page: 126
How “Business Smart” Are You: Can You help Pitt & Brad? Page: 134
“Stretch Your Business Mind” Questions: Page: 137
Table of Contents for Volume One, Volume Two, Volume Three: Page: 138
Prices
Strategic Thinking
Prices
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PRICES “Business Development Modules & Lesson Plans”
From “Prices” to “Opportunity”
How “Business Smart” are you: Can you Help “Big Boy” Page: 10
“Stretch Your Business Mind” Page: 13
41. Prices: The “price points” in which you will operate in the market Page: 14
Exchange, Perception, Benefits
42. Margins: The difference between your “costs” and the “sale price” Page: 22
Market, Economy, Perception
43. Placement: The strategies & tactics of how you will be “seen” Page: 30
In-view, Value, Convenience
44. Competition: Who else is playing the same game - the same field Page: 38
Comparison, Differentiation, Advantages
DEVELOPING COMPETITIVE STRATEGIES & TACTICS Page: 46
45. People: Choosing the right people to increase selling price Page: 50
Team, Integrity, Credibility
How “Business Smart” are you: Can Your Help “Bunny Boo” Page: 58
“Stretch Your Business Mind” Page: 61
46. Position: Applying Demo-Psycho-Temporal-Cultural graphics Page: 62
Perception, Acceptance, Appreciation
47. Percentages: Understanding & Applying the “percentages” Page: 70
Relationships, Comparisons, Ratios
48. Metrics: Applying your “numbers” to comparative analysis Page: 78
Analysis, Detail, Focus
49. Process: Understanding the effects of “how” affects your prices Page: 86
Sequence, Dynamics, Strategy
50. Distribution: The “where” and “how” to locate your product Page: 94
Range, Distance, Costs
51. Frequency: How often will you have to create “events”? Page: 102
Quantity, Capacity, Requirements
52. Efficiency: How many “events” will you need day/week/month? Page: 110
Time, Cycles, Capability
53. Opportunity: A compelling message to a Targeted Audience Page: 118
Benefits, Perception, Arena
How “Business Smart” are you? Can You Help Sky Rocket Page: 126
“Stretch Your Business Mind” Page: 129
Table of Contents for Volume One, Volume Two, Volume Three: Page: 130
Strategic Thinking
Strategic Thinking
Strategic Thinking
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STRATEGIC THINKING “Business Development Modules & Lesson Plans”
From “Strategic Thinking” to “Meetings”
How “Business Smart” are you? Can you Help Mr. Hammer Page: 10
“Stretch Your Business Mind” Page: 13
54. Strategic Thinking: Seeing, understanding & responding Page: 14
Nexus, Triangulate, Foresight
55 Time: “Be here now” to empower yourself and master “time” Page: 22
Now, Presence, Moment
56. Appearance: What you need to “look like” Page: 30
Perception, Culture, Affinity
57. Identity: The recognition the characteristics of the leaders Page: 38
Personal, Integrity, Recognition
58. Image: Developing & managing the indicia business perceived Page: 46
Company, Social, Culture
59. Branding: The communication of meaningful expressions Page: 54
Product, Benefits, Perception
60. Money: Know where the money comes from & where it is going Page: 62
Tracking, Numbers, Math
How “Business Smart” are you? Can you Help Mr. Duck Page: 70
“Multiple Choice Test” Page: 73
61. Nexus: Understanding “hubs” and “interconnectedness” Page: 74
Center, Connections, Linking
62. Legal: It is important to understand legal options/requirements Page: 82
Compliance, Requirements, Responsibility
Bonus Time: Going Deeper into Legal Entities Page: 90
63. Implementation: Time to put your feet in the stirrups and ride Page: 98
Application, Courage, Work
64. Expansion: Developing more success & business other locations Page: 106
Influence, Duplication, Multiplication
65. Marketing: Communicating your “message” effectively. Page: 114
Language, Benefits, Perception
Writing a Marketing Plan Page: 122
66. Meetings: Getting a check, another meeting, or curiosity or pain Page: 126
Money, Meeting, Curiosity
How “Business Smart” are you? Can you Help Mr. Pig Page: 134
“Multiple Choice Test” Page: 137
Table of Contents for Volume One, Volume Two, Volume Three: Page: 138
Marketing
Strategic Thinking
Strategic Thinking
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MARKETING “Business Development Modules & Lesson Plans”
From “Marketers/Advertisers” to “Call to Action”
How “Business Smart” are you? Can you help Tom sell balls? Page: 10
“Short Essay Questions” Page: 13
67. Advertising: Communicating your compelling message Page: 14
Engagement, Inform. Benefits
68. Attraction: Your “presentation” to draw your listener closer Page: 22
Cultural, Integrity, Affiliation
69. Communication: Understanding communication theory Page: 30
Transmit, Process, Received
70. Proposition: Creating a positive and special “attraction/offer” Page: 38
Call, To, Action
71. Products: People do not buy “products” Page: 46
Tangible, Benefits, Paradox
72. Services: People do not buy “services” Page: 54
Relationship, Benefits. Paradox
73. Benefits: People buy “perceived benefits” Page: 62
Exchange, Solutions, Answers
How “Business Smart” are you? Can you help Mr. Grease? Page: 70
“Stretch Your Business Mind” Page: 73
74. Say: Choosing carefully what you say…intention Page: 74
Words, Thoughts, Communications
75. Think: What do you want your listener to “think” Page: 82
Curiosity, Reaction, Belief
76. Do: What do you want your listener to “do” after they “think” Page: 90
Motivation, Agreement, Action
77. Language: Determining the “ears” of your listener Page: 98
Psychographics, Communication, Comprehension
78. Call: A timely question to your listener Page: 106
Curiosity, Request, Disagreement
79. To: The question is specifically designed for your listener Page: 114
Psychographics, Identification, Graphics
80. Action: Stating clearly what you want them to do “next” Page: 122
Response, Acceptance, Exchange
Steps to Implementing a Marketing “Call to Action” Plan: Page: 130
How “Business Smart” are you? Can you help Superman? Page: 132
“Stretch Your Business Mind” Page: 135
Table of Contents for Volume One, Volume Two, Volume Three: Page: 136
Engage Business Success Books/Workbooks
Client Acquisition
Client Acquisition
Client Acquisition
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CLIENT ACQUISITION “Business Development Modules & Lesson Plans”
From “Client Acquisition” to “Social Networks”
How “Business Smart” are you: “Can you Help “Tommy Boy”? Page: 10
Multiple Choice Test Page: 13
81. Client Acquisition: How to attract, sell to and keep customers/clients for life
Identify, Communicate, Attract Page: 14
EXTRA CREDIT: What are SMART STRATEGIES? Page: 22
82. Customers & Clients: Everyone’s favorite radio station is WIIFM
Serve, Benefits, Exchange Page: 26
83. Lead Generation: The art & science of identifying/contacting potential clients
Data, Identify, Communicate Page: 34
How to Get More Customers and Clients Page: 42
84. Lead Conversion: The art and science exchanging of money – products
Agreement, Exchange, Benefits Page: 48
85. Paradox of a Sale: A successful sale is based upon “disagreement”.
Perception, Value, Exchange Page: 56
86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract
Join, Reveal, Solve Page: 64
87. Target Marketing: Communicating your compelling message to a target
Culture, Communication, Delivery Page: 72
How “Business Smart” are you: “Can you Help Goldilocks”? Page: 80
Multiple Choice Test Page: 83
88. Referral Systems: Create a reciprocal, sustaining & profitable referral network
Integrity, Credibility, Revenue Page: 84
How to Give and Receive Better Referrals Page: 92
89. Strategic Alliances: The reciprocity of specific WIIFM referral network
Respect, Reciprocity, Referrals Page: 96
90. Broadcasting: Sending out the message to “all” to hear, see and feel
General, Communication, Engage Page: 104
91. Web Presence: Maximizing what your interest “presence” will create for you
Internet, Social, Visible Page: 112
92. Internet Strategies: Understanding ballet while rafting on a category 5 river
Optimization, E-Commerce, Strategy Page: 120
93. Social Networks: People will buy from those who have visibility & credibility
Online, Reputation, Community Page: 128
How “Business Smart” are you: “Can you Help Snow White”? Page: 136
Stretch Your Mind Page: 139
Management
Client Acquisition
Client Acquisition
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MANAGEMENT “Business Development Modules & Lesson Plans
From “Management” to “Love”
How “Business Smart” are you: “Can you Help Captain Kirk”? Page: 10
Multiple Choice Test Page: 13
94. Management: Don’t criticize, condemn or complain support, love, encourage
Encourage, Delegate, Organize Page: 14
EXTRA CREDIT:
A SYSTEMIC & STRATEGIC APPROACH TO MANAGEMENT Page: 22
95. Human Resources: How to strategically work with the humans around you
Skills, Personality, Tribe Page: 26
96. Accountability: How to develop and encourage “results” and “teams”
Agreement, Assessment, Review Page: 34
97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully
Team, Support, Agreement Page: 42
98. Independent Contractors: Developing outside resources for growth, success
Goals, Qualification, Services Page: 50
99. Community: We all live in a tribe...their health is our health
Responsibility, Affiliation, Social Page: 58
100. Family: Golden Rule: Treat others the way you wish to be treated
Commitment, Tribe, Love Page: 66
How “Business Smart” are you: “Can you Help Winnie the Poo”? Page: 74
Stretch Your Mind Page: 77
101. Delivery: Customers want both the “benefits” & “experience”
Expectation, Professional, Receipt Page: 78
102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them
Acceptance, Acknowledgement, Appreciation Page: 86
103. Sales Forecasting: The ability to accurately predict future sales and expenses
Identity, Understanding, Interchange Page: 94
EXTRA CREDIT
Sales forecasts can be based on three types of information: Page: 102
104. Business Footprint: The “eco-cost” of your business…social responsibility
Environment, Resources, Sustainable Page: 106
105. Sales Development: Combining Systems, Strategies & Tactics for sales
Presentation, Benefits, Delivery Page: 114
106. Love: It is only through truth, freedom, grace, & love that we find peace
Grace, Forgiveness, Blessing Page: 122
How “Business Smart” are you: Can you help “Little Bo Peep”? Page: 130
Stretch Your Mind: “Quick Marketing Plan” Page: 133
Financials
Client Acquisition
Develop More Business Success
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FINANCIALS “Business Development Modules & Lesson Plans”
From “Business Financials” to “Financial Freedom”
How “Business Smart” are you: Can you Help “Jack & Giant”? Page: 10
“Stretch Your Business Mind” Page: 13
107. Business Financials: Understanding the critical numbers of your business
Income, Costs, Profits Page: 14
108. Business Metrics: Defining & graphing the business performance indicators
Departments, Margins, Percentages Page: 22
109. Business Cash Flow: Applying financial metrics to secure cash
Time, Receivables, Capital Page: 30
110. Break-Even Analysis: Three different levels of measuring business success
Break-Even One, Two, Three Page: 38
111. Business Budgets: Setting goals on what you will spend on business Forecasts, Receivables, Payables Page: 46
112. Expenses: Understanding the fixed & variable expenses of business
Fixed, Variable, Contingent Page: 54
113. Accounting: The most often used “tool of exchange”; never about the money
Abundance, Giving, Gratitude Page: 62
How “Business Smart” are you: Can You Help “Sand Sour”? Page: 70
“Stretch Your Business Mind” Page: 73
114. Ratios: Understanding the dynamic relationships of business “key” indicator
Systems, Relationships, Analysis Page: 74
115. Strategic Financials: Understanding how to get more from each dollar
Leveraging, Investing, ROI Page: 82
116. Financing: Creating the financial resources your need to succeed
Resourcing, Investing, Borrowing Page: 90
117. Leveraging: Understanding how to work geometrically with your resources
Strategy, Triangulation, Systems Page: 98
118. Transition: Transferring the business to a new owner
Selling, Partnering, Shares Page: 106
119. Succession: Transferring to Family; The road to peace for many generations
Training, Management, Transfer Page: 114
120. Financial Freedom: How Financial security will allow you to do what
Peace, Happiness, Joy Page: 122
How “Business Smart” are you: Can you Help the Prodigal Son Page: 130
“Stretch Your Business Mind” Page: 133
Table of Contents for Volume One, Volume Two, Volume Three: Page: 134
Develop More Business Success
Develop More Business Success
Develop More Business Success
Learn from over 120 "Business Success" Modules with over 360 "Success Paradigms" providing you with Systems, Strategies & Tactics for you and your Business to reach higher levels of success!
Business Success Insights
Develop More Business Success
Business Success Insights
Learn the important concepts of Strategic Thinking & understanding how Nexus and Triangulation will better train your mind and energy to Master Your Business Success!
Management Success Skills
Develop More Business Success
Business Success Insights
Learn how to operate and manage your Business so that you have the Time & Money to do what you want in Life ... with your family and friends. Your skills determine your Freedom!
Business Mastery Chapters within Books/Workbooks
Over 120 Business Success Modules ... within 30 different "Business Mastery" workbooks!
MASTERY LEADERSHIP
How “Business Smart” Are You: Can you help Ruby Christmas? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
1. Leadership: The ability to attract & organize others to achieve a specific result
Integrity, Credibility, Commitment
2. I You We: The Three Perspectives of Operating a Business
Responsibility, Delegation, Teamwork
3. Ideas: Keeping your mind fresh and your eyes on the horizon.
Recognition, Creativity, Practicality
4. Rule of Three: The Triangulation of energies and focus to achieve Success
Triangulation, Options, Default Positions
5. Success: The benefits and results of a successful life
Joy, Peace & Harmony
How “Business Smart” Are You: Can you Help “Joe Slick”? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
6. Vision: What does the business look like when you call it successful?
Operations, Detail, Embrace
7. Focus: The sequences of “intent”
Importance, Relevance, Impact
8. Mission: What customers/clients perceive and want from your business
Customers, Benefits, Allegiance
9. Initial Goals: The first set of goals for your business S.M.A.R.T.
Importance, Achievement, Results
10. Attitude: The Entrepreneurial “point of view” that creates Business Success
Now, Service, Grace
How “Business Smart” Are You: Can You help Mr. BP Oil Slick? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
11. Skills: Characteristics, Attributes & Talents of business ownership/leadership
Competence, Excellence, Results
12. Model: Determining the economic viability of your business
Customer, Exchange, Pro Forma
“Sample Business Models” In Mastery book
13. Plans: Understanding the Structure of a Business Plan
Goals, Strategies, Tactics
MASTERY RESEARCH
14. Research: The critical information that you need to know in order to succeed
Facts, Data, Metrics
15. Markets: Determining the size & benefit of the playing field
Who, What, Where
How “Business Smart” Are You: Can You help Cher Beauty? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
16. Advantages: Developing what makes you special & cool
Unique, Service, Benefits
17. Disadvantages: How do you “measure up” to the competition?
Competition, Size, Strength
18. Demographics: Objective criteria of your customers or prospective customers
Industry, Age, Financial
19. Psychographics: Psychological indicators of your customers
Motivators, Fears, Benefits
20. Cultural Graphics: Each “culture” requires a different approach and language
Tribe, Identity, Esteem
How “Business Smart” Are You: Can you help Barak Business? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
21. Temporal Graphics: The “timing” of when your customers buy from you
Season, Sequence, Perception
22. Trust: Customers will only buy from you if they trust you.
Time, Qualifications, Tribe
23. Uniqueness: The “one of a kind” or “few of a kind”
Distinct, Valuable, Appreciated
24. Benefits: It is the “hole” not the drill
Resolution, Achievement, Result
25. Visibility: To play successfully, you must first be seen
Presence, Energy, Graphics
How “Business Smart” Are You: Can You help Manny Football? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
26. Integrity: Being recognized for a shared set of values
Upside, Inside, Between
27. Credibility: Being perceived as doing what you say you will do
Reliability, predictability, Trust
MASTERY GOALS
28. Goals: Determining the Business Goals for the next three to five years
Revenue, Operations, Team
29. Systems: Internal & External Communications
Clarity, Function, Enrichment
30. Strategies: Conceptual approaches to achieve a desired result
Dynamic, Thoughtful, Applicable
How “Business Smart” Are You: Can you help “IBL”? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
31. Tactics: The specific actions to implement strategies
Objectives, Specific, Practical
32. Schedules: The specific dates and times to apply the tactics
Week, Day, Hour
33. Costs: What is the “rate of exchange” to reach your goal?
Time, Talent, Treasure
“GSSTSC Review Time” In Mastery book
34. Issues: Known business concerns that do not cause “pain”
Awareness, Complacency, Acceptance
35. Problems: Known business concerns that cause acceptable “pain”
Discomfort, Fear, Attitude
How “Business Smart” Are You: Can You help Monica? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
36. Needs: Known business concerns that cause unacceptable “pain”
Crisis, Pain, Action
37. Products: Those tangible items you sell to solve the clients’ “IPN”
Customers, Perceptions, Benefits
38. Answers: The information that you know will “respond” to the clients’ “IPN”
Knowledge, Communication, Impact
39. Services: Those services you offer to solve the clients’ “IPN”
Clients, Relationship, Improvement
40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”
Resolution, Benefits, Perception
How “Business Smart” Are You: Can You help Pitt & Brad? In Mastery book
“Stretch Your Business Mind” Questions: In Mastery book
MASTERY PRICES
How “Business Smart” are you: Can you Help “Big Boy” In Mastery book
“Stretch Your Business Mind” In Mastery book
41. Prices: The “price points” in which you will operate in the market
Exchange, Perception, Benefits
42. Margins: The difference between your “costs” and the “sale price”
Market, Economy, Perception
43. Placement: The strategies & tactics of how you will be “seen”
In-view, Value, Convenience
44. Competition: Who else is playing the same game - the same field
Comparison, Differentiation, Advantages
DEVELOPING COMPETITIVE STRATEGIES & TACTICS In Mastery book
45. People: Choosing the right people to increase selling price
Team, Integrity, Credibility
How “Business Smart” are you: Can Your Help “Bunny Boo” In Mastery book
“Stretch Your Business Mind” In Mastery book
46. Position: Applying Demo-Psycho-Temporal-Cultural graphics
Perception, Acceptance, Appreciation
47. Percentages: Understanding & Applying the “percentages”
Relationships, Comparisons, Ratios
48. Metrics: Applying your “numbers” to comparative analysis
Analysis, Detail, Focus
49. Process: Understanding the effects of “how” affects your prices
Sequence, Dynamics, Strategy
50. Distribution: The “where” and “how” to locate your product
Range, Distance, Costs
How “Business Smart” are you? Can You Help Sky Rocket In Mastery book
“Stretch Your Business Mind” In Mastery book
51. Frequency: How often will you have to create “events”?
Quantity, Capacity, Requirements
52. Efficiency: How many “events” will you need day/week/month?
Time, Cycles, Capability
53. Opportunity: A compelling message to a Targeted Audience
Benefits, Perception, Arena
MASTERY STRATEGIC THINKING:
54. Strategic Thinking: Seeing, understanding & responding
Nexus, Triangulate, Foresight
55 Time: “Be here now” to empower yourself and master “time”
Now, Presence, Moment
How “Business Smart” are you? Can you Help Mr. Hammer In Mastery book
“Stretch Your Business Mind” In Mastery book
56. Appearance: What you need to “look like”
Perception, Culture, Affinity
57. Identity: The recognition the characteristics of the leaders
Personal, Integrity, Recognition
58. Image: Developing & managing the indicia business perceived
Company, Social, Culture
59. Branding: The communication of meaningful expressions
Product, Benefits, Perception
60. Money: Know where the money comes from & where it is going
Tracking, Numbers, Math
How “Business Smart” are you? Can you Help Mr. Duck In Mastery book
“Multiple Choice Test” In Mastery book
61. Nexus: Understanding “hubs” and “interconnectedness”
Center, Connections, Linking
62. Legal: It is important to understand legal options/requirements
Compliance, Requirements, Responsibility
Bonus Time: Going Deeper into Legal Entities
63. Implementation: Time to put your feet in the stirrups and ride
Application, Courage, Work
64. Expansion: Developing more success & business other locations
Influence, Duplication, Multiplication
65. Marketing: Communicating your “message” effectively.
Language, Benefits, Perception
How “Business Smart” are you? Can you Help Mr. Pig In Mastery book
“Multiple Choice Test” In Mastery book
66. Meetings: Getting a check, another meeting, or curiosity or pain
Money, Meeting, Curiosity
MASTERY MARKETERS
67. Advertising: Communicating your compelling message
Engagement, Inform. Benefits
68. Attraction: Your “presentation” to draw your listener closer
Cultural, Integrity, Affiliation
69. Communication: Understanding communication theory
Transmit, Process, Received
70. Proposition: Creating a positive and special “attraction/offer”
Call, To, Action
How “Business Smart” are you? Can you help Tom sell balls? In Mastery book
“Short Essay Questions” In Mastery book
71. Products: People do not buy “products”
Tangible, Benefits, Paradox
72. Services: People do not buy “services”
Relationship, Benefits. Paradox
73. Benefits: People buy “perceived benefits”
Exchange, Solutions, Answers
74. Say: Choosing carefully what you say…intention
Words, Thoughts, Communications
75. Think: What do you want your listener to “think”
Curiosity, Reaction, Belief
How “Business Smart” are you? Can you help Mr. Grease? In Mastery book
“Stretch Your Business Mind” In Mastery book
76. Do: What do you want your listener to “do” after they “think”
Motivation, Agreement, Action
77. Language: Determining the “ears” of your listener
Psychographics, Communication, Comprehension
78. Call: A timely question to your listener
Curiosity, Request, Disagreement
79. To: The question is specifically designed for your listener
Psychographics, Identification, Graphics
80. Action: Stating clearly what you want them to do “next”
Response, Acceptance, Exchange
How “Business Smart” are you? Can you help Superman? In Mastery book
“Short Essay Questions” In Mastery book
MASTERY CLIENT ACQUISITION:
How “Business Smart” are you: “Can you Help “Tommy Boy”? In Mastery book
Multiple Choice Test In Mastery book
81. Client Acquisition: How to attract, sell to and keep customers/clients for life
Identify, Communicate, Attract
82. Customers & Clients: Everyone’s favorite radio station is WIIFM
Serve, Benefits, Exchange
83. Lead Generation: The art & science of identifying/contacting potential clients
Data, Identify, Communicate
84. Lead Conversion: The art and science exchanging of money – products
Agreement, Exchange, Benefits
85. Paradox of a Sale: A successful sale is based upon “disagreement”.
Perception, Value, Exchange
How “Business Smart” are you: “Can you Help Goldilocks”? In Mastery book
Multiple Choice Test In Mastery book
86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract
Join, Reveal, Solve
87. Target Marketing: Communicating your compelling message to a target
Culture, Communication, Delivery
88. Referral Systems: Create a reciprocal, sustaining & profitable referral network
Integrity, Credibility, Revenue
89. Strategic Alliances: The reciprocity of specific WIIFM referral network
Respect, Reciprocity, Referrals
90. Broadcasting: Sending out the message to “all” to hear, see and feel
General, Communication, Engage
How “Business Smart” are you: “Can you Help Snow White”? In Mastery book
Multiple Choice Test In Mastery book
91. Web Presence: Maximizing what your interest “presence” will create for you
Internet, Social, Visible
92. Internet Strategies: Understanding ballet while rafting on a category 5 river
Optimization, E-Commerce, Strategy
93. Social Networks: People will buy from those who have visibility & credibility
Online, Reputation, Community
MASTERY MANAGEMENT
94. Management: Don’t criticize, condemn or complain support, love, encourage
Encourage, Delegate, Organize
95. Human Resources: How to strategically work with the humans around you
Skills, Personality, Tribe
How “Business Smart” are you: “Can you Help Captain Kirk”? In Mastery book
Multiple Choice Test In Mastery book
96. Accountability: How to develop and encourage “results” and “teams”
Agreement, Assessment, Review
97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully
Team, Support, Agreement
98. Independent Contractors: Developing outside resources for growth, success
Goals, Qualification, Services
99. Community: We all live in a tribe...their health is our health
Responsibility, Affiliation, Social
100. Family: Golden Rule: Treat others the way you wish to be treated
Commitment, Tribe, Love
How “Business Smart” are you: “Can you Help Winnie the Poo”? In Mastery book
Stretch Your Mind In Mastery book
101. Delivery: Customers want both the “benefits” & “experience”
Expectation, Professional, Receipt
102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them
Acceptance, Acknowledgement, Appreciation
103. Sales Forecasting: The ability to accurately predict future sales and expenses
Identity, Understanding, Interchange
104. Business Footprint: The “eco-cost” of your business…social responsibility
Environment, Resources, Sustainable
105. Sales Development: Combining Systems, Strategies & Tactics for sales
Presentation, Benefits, Delivery
How “Business Smart” are you: Can you help “Little Bo Peep”? In Mastery book
Stretch Your Mind: “Quick Marketing Plan” In Mastery book
106. Love: It is only through truth, freedom, grace, & love that we find peace
Grace, Forgiveness, Blessing
MASTERY FINANCIALS
107. Business Financials: Understanding the critical numbers of your business
Income, Costs, Profits
108. Business Metrics: Defining & graphing the business performance indicators
Departments, Margins, Percentages
109. Business Cash Flow: Applying financial metrics to secure cash
Time, Receivables, Capital
110. Break-Even Analysis: Three different levels of measuring business success
Break-Even One, Two, Three
How “Business Smart” are you: Can you Help “Jack & Giant”? In Mastery book
“Stretch Your Business Mind” In Mastery book
111. Business Budgets: Setting goals on what you will spend on business
Forecasts, Receivables, Payables
112. Expenses: Understanding the fixed & variable expenses of business
Fixed, Variable, Contingent
113. Accounting: The most often used “tool of exchange”; never about the money
Abundance, Giving, Gratitude
114. Ratios: Understanding the dynamic relationships of business “key” indicator
Systems, Relationships, Analysis
115. Strategic Financials: Understanding how to get more from each dollar
Leveraging, Investing, ROI
How “Business Smart” are you: Can You Help “Sand Sour”? In Mastery book
“Stretch Your Business Mind” In Mastery book
116. Financing: Creating the financial resources your need to succeed
Resourcing, Investing, Borrowing
117. Leveraging: Understanding how to work geometrically with your resources
Strategy, Triangulation, Systems
118. Transition: Transferring the business to a new owner
Selling, Partnering, Shares
119. Succession: Transferring to Family; The road to peace for many generations
Training, Management, Transfer
120. Financial Freedom: How Financial security will allow you to do what
Peace, Happiness, Joy
How “Business Smart” are you: The Prodigal Son In Mastery book
“Stretch Your Business Mind” In Mastery book
“Outside the box is exactly what this program makes you do… teachings of GREAT business practices… with the NEW AGE thinking; it doesn’t get much better than that. With these systems of business in place, one is able to expand in the horizon of what was possibly the untouchable dream for your business.” A.F. Owner
“I have grown from being confused about what I wanted my business to look like to now having a clear vision and goals for my business as well as putting strategies in place to accomplish those goals. Now I get up and face my business each day with excitement and enthusiasm I didn't think I had.” D/M.A.
Business Owners
“This program been very helpful to me in seeing things that I normally would not have thought of, given I have been in this business for over 53 years I would not have thought that could happen”. W.T. Business Owner
“My business literally doubled in size … almost overnight… help business people achieve their business and personal dreams comes through in everything … knowledge of business strategies and how to organize a business for sleekness, maneuverability, astounding growth and personal satisfaction is unparalleled… advice is simple and the tools were easy to integrate into any business situation. They are comprehensive and effective… I feel there is no limit to what I can achieve as a businessman. And he is fun to work with." E.F. Business Owner
ENROLL NOW… YOUR SUCCESS IS WAITING FOR YOU! business center how to make money business success training
The Nine Vertical "Business Success" Mastery Workbooks
9 - VERTICAL WORKBOOKS: Business Success Consulting
1. Leadership
Leadership
I You We
Ideas
Rule of Three
Success
Vision
Focus
Mission
Initial Goals
Attitude
Skills
Model
Plans
2. Research
Research
Markets
Advantages
Disadvantages
Demographics
Psychographics
Cultural Graphics
Temporal Graphics
Trust
Uniqueness
Benefits
Visibility
Integrity
Credibility
3. Goals
Goals
Systems
Strategies
Tactics
Schedules
Costs
Issues
Problems
Needs
Products
Answers
Services
Solutions
4. Prices
Prices
Margins
Placement
Competition
People
Position
Percentages
Metrics
Process
Distribution
Frequency
Efficiency
Opportunity
5. Strategic Thinking
Strategic Thinking
Time
Appearance
Identity
Image:
Branding
Money
Nexus
Legal
Implementation
Expansion
6. Marketing
Marketing
Meetings
Advertising
Attraction
Communication
Proposition
Products
Services
Benefits
Say
Think
Do
Language
Call
To
Action
7. Client Acquisition
Client Acquisition
Customers & Clients
Lead Generation
Lead Conversion
Paradox of a Sale
GADECK
Target Marketing
Referral Systems
Strategic Alliances
Broadcasting
Web Presence
Internet Strategies
Social Networks
8. Management
Management
Human Resources
Accountability
Employees
Independent Contractors
Community
Family
Delivery
Customer Satisfaction
Sales Forecasting
Business Footprint
Sales Development
Love
9. Business Financials
Financials
Business Metrics
Business Cash Flow
Break-Even Analysis
Business Budgets
Expenses
Accounting
Ratios
Strategic Financials
Financing
Leveraging
Transition
Succession
Financial Freedom
The Nine Horizontal "Business Success" Mastery Workbooks
9 - HORIZONTAL WORKBOOKS: Coaching
10. LEADERSHIP
Leadership
Research
Markets
Goals
Systems
Prices
Margins
Strategic Thinking
Advertising
Attraction
Client Acquisition
Management
Business Financials
11. I, YOU, WE
I, You, We
Advantages
Strategies
Placement
Time
Communication
Customers & Clients
Lead Generation
Human Resources
Accountability
Financial Metrics
Cash Flow
Break Even
12. IDEAS
Ideas
Rule of Three
Disadvantages
Tactics
Competition
Appearance
Identity
Image
Branding
Proposition
Lead Conversion
Employees
Independent Contractors
Budgets
13. SUCCESS
Success
Vision
Focus
Demographics
Schedules
People
Money
Products
Services
Paradox of a Sale
Community
Expenses
Accounting
14. MISSION
Mission
Psychographics
Costs
Position
Percentages
Nexus
Benefits
Gadeck
Target Marketing
Family
Delivery
Ratios
Strategic Financials
15. INITIAL GOALS
Initial Goals
Cultural Graphics
Temporal Graphics
Issues
Problems
Needs
Price Metrics
Legal
Say
Think
Do
Referral Systems
Customer Satisfaction
Financing
16. ATTITUDE
Attitude
Skills
Trust
Uniqueness
Products
Process
Distribution
Implementation
Language
Strategic Alliances
Sales Forecasting
Footprint
Leveraging
17. MODEL
Model
Benefits
Answers
Frequency
Efficiency
Expansion
Marketing
Call
To
Broadcasting
Web Presence
Sales Development
Transition
Succession
18. PLANS
Plans
Visibility
Integrity
Credibility
Service
Solutions
Opportunity
Meetings
Action
Internet Strategies
Social Networks
Love
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The Twelve Nexus "Business Success" Mastery Workbooks
12 - NEXUS WORKBOOKS: Processes
19. Market Advantages
Leadership
I You We
Ideas
Research
Markets
Advantages
Goals
Systems
Strategies
Tactics
Prices
Margins
Placement
20. Success Vision Focus
Rule of Three
Success
Vision
Focus
Mission
Initial Goals
Demographics
Psychographics
Cultural Graphics
Temporal Graphics
Strategies
Tactics
Schedules
Costs
21. Trust Uniqueness Benefits
Attitude
Skills
Model
Plans
Trust
Uniqueness
Benefits
Visibility
Integrity
Credibility
Products
Answers
Services
Solutions
22. Strategic Thinking
Prices
Margins
Placement
Competition
Strategic Thinking
Time
Appearance
Identity
Image:
Branding
Marketing
Meetings
Advertising
Attraction
Communication
Proposition
23. Business Process
Issues
Problems
Needs
Products
Answers
Services
Solutions
Percentage
Metrics
Process
Distribution
Frequency
Efficiency
Opportunity
24. Identity Image Branding
Competition
People
Position
Appearance
Identity
Image
Branding
Money
Communication
Proposition
Products
Services
Benefits
25. Lead Generation & Conversion
Attraction
Communication
Proposition
Client Acquisition
Customers & Clients
Lead Generation
Lead Conversion
Paradox of a Sale
GADECK
Management
Human Resources
Accountability
Employees
Independent Contractors
26. Target Marketing
Products
Services
Benefits
Say
Think
Do
Paradox of a Sale
GADECK
Target Marketing
Referral Systems
Strategic Alliances
Delivery
Customer Satisfaction
27. Business Expansion
Frequency
Efficiency
Opportunity
Expansion
Marketing
Meetings
Call
To
Action
Strategic Alliances
Broadcasting
Web Presence
Internet Strategies
Social Networks
28. Strategic Alliances
Say
Think
Do
Language
Call
To
Action
Target Marketing
Referral Systems
Strategic Alliances
Broadcasting
Web Presence
Internet Strategies
Social Networks
29. Strategic Financials
Employees
Contractors
Community
Family View
Delivery
Customer Satisfaction
Business Cash Flow
Break-Even Analysis
Business Budgets
Expenses
Accounting
Ratios
Strategic Financials
Financing
30. Financial Freedom
Language
Strategic Alliances
Broadcasting
Web Presence
Internet Strategies
Social Networks
Sales Forecasting
Business Footprint
Sales Development
Love
Leveraging
Transition
Succession
Financial Freedom. business center how to make money business success training
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