MASTERY LEADERSHIP 

How “Business Smart” Are You: Can you help Ruby Christmas?  In Mastery book

“Stretch Your Business Mind” Questions:          In Mastery book

1. Leadership: The ability to attract & organize others to achieve a specific result

         Integrity, Credibility, Commitment                                               

2. I You We: The Three Perspectives of Operating a Business 

         Responsibility, Delegation, Teamwork                                        

3. Ideas: Keeping your mind fresh and your eyes on the horizon.

         Recognition, Creativity, Practicality                                            

4. Rule of Three: The Triangulation of energies and focus to achieve Success

         Triangulation, Options, Default Positions                                                 

5. Success: The benefits and results of a successful life

         Joy, Peace & Harmony                                                                

How “Business Smart” Are You: Can you Help “Joe Slick”? In Mastery book

“Stretch Your Business Mind” Questions: In Mastery book 

6. Vision: What does the business look like when you call it successful?

         Operations, Detail, Embrace                                                  

7. Focus: The sequences of “intent”                                                    

         Importance, Relevance, Impact

8. Mission: What customers/clients perceive and want from your business

         Customers, Benefits, Allegiance                                                  

9. Initial Goals: The first set of goals for your business S.M.A.R.T.

         Importance, Achievement, Results                                               

10. Attitude: The Entrepreneurial “point of view” that creates Business Success

         Now, Service, Grace                                                                    

How “Business Smart” Are You: Can You help Mr. BP Oil Slick? In Mastery book 

“Stretch Your Business Mind” Questions:  In Mastery book 

11. Skills: Characteristics, Attributes & Talents of business ownership/leadership

         Competence, Excellence, Results                                                

12. Model: Determining the economic viability of your business

         Customer, Exchange, Pro Forma                                                 

“Sample Business Models”  In Mastery book 

13. Plans: Understanding the Structure of a Business Plan

         Goals, Strategies, Tactics                                                             

MASTERY RESEARCH 

14. Research: The critical information that you need to know in order to succeed

         Facts, Data, Metrics                                                                     

15. Markets: Determining the size & benefit of the playing field

         Who, What, Where                                                                      

How “Business Smart” Are You: Can You help Cher Beauty? In Mastery book 

“Stretch Your Business Mind” Questions:  In Mastery book

16. Advantages: Developing what makes you special & cool

         Unique, Service, Benefits                                                            

17. Disadvantages: How do you “measure up” to the competition?

         Competition, Size, Strength                                                         

18. Demographics: Objective criteria of your customers or prospective customers

         Industry, Age, Financial                                                               

19. Psychographics: Psychological indicators of your customers

         Motivators, Fears, Benefits                                                          

20. Cultural Graphics: Each “culture” requires a different approach and language

         Tribe, Identity, Esteem                                                                 

How “Business Smart” Are You: Can you help Barak Business? In Mastery book 

“Stretch Your Business Mind” Questions: In Mastery book 

21. Temporal Graphics: The “timing” of when your customers buy from you

         Season, Sequence, Perception                                                      

22. Trust: Customers will only buy from you if they trust you.

Time, Qualifications, Tribe                                                 

23. Uniqueness: The “one of a kind” or “few of a kind”

         Distinct, Valuable, Appreciated                                                   

24. Benefits: It is the “hole” not the drill

         Resolution, Achievement, Result                                                 

25. Visibility: To play successfully, you must first be seen

         Presence, Energy, Graphics                                                         

How “Business Smart” Are You: Can You help Manny Football? In Mastery book 

“Stretch Your Business Mind” Questions:  In Mastery book

26. Integrity: Being recognized for a shared set of values

         Upside, Inside, Between                                                              

27. Credibility: Being perceived as doing what you say you will do

         Reliability, predictability, Trust        

MASTERY GOALS 

28. Goals: Determining the Business Goals for the next three to five years

         Revenue, Operations, Team                                                            

29. Systems: Internal & External Communications

         Clarity, Function, Enrichment                                                      

30. Strategies: Conceptual approaches to achieve a desired result

         Dynamic, Thoughtful, Applicable                                                

How “Business Smart” Are You: Can you help “IBL”? In Mastery book 

“Stretch Your Business Mind” Questions:  In Mastery book

31. Tactics: The specific actions to implement strategies

         Objectives, Specific, Practical                                                      

32. Schedules: The specific dates and times to apply the tactics

         Week, Day, Hour                                                                        

33. Costs: What is the “rate of exchange” to reach your goal?

         Time, Talent, Treasure                                                                 

“GSSTSC Review Time”  In Mastery book 

34. Issues: Known business concerns that do not cause “pain”

         Awareness, Complacency, Acceptance                                        

35. Problems: Known business concerns that cause acceptable “pain”

         Discomfort, Fear, Attitude                                                           

How “Business Smart” Are You: Can You help Monica? In Mastery book  

“Stretch Your Business Mind” Questions:   In Mastery book

36. Needs: Known business concerns that cause unacceptable “pain”

         Crisis, Pain, Action                                                                      

37. Products: Those tangible items you sell to solve the clients’ “IPN” 

         Customers, Perceptions, Benefits                                                 

38. Answers: The information that you know will “respond” to the clients’ “IPN”

         Knowledge, Communication, Impact                                           

39. Services: Those services you offer to solve the clients’ “IPN”

         Clients, Relationship, Improvement                                            

40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”

         Resolution, Benefits, Perception                                                  

How “Business Smart” Are You: Can You help Pitt & Brad? In Mastery book 

“Stretch Your Business Mind” Questions: In Mastery book 

MASTERY PRICES  

How “Business Smart” are you: Can you Help “Big Boy”  In Mastery book 

“Stretch Your Business Mind”   In Mastery book 

41. Prices: The “price points” in which you will operate in the market    

Exchange, Perception, Benefits

42. Margins: The difference between your “costs” and the “sale price” 

         Market, Economy, Perception

43. Placement: The strategies & tactics of how you will be “seen”         

         In-view, Value, Convenience

44. Competition: Who else is playing the same game - the same field   

         Comparison, Differentiation, Advantages

         DEVELOPING COMPETITIVE STRATEGIES & TACTICS  In Mastery book

45. People: Choosing the right people to increase selling price               

         Team, Integrity, Credibility

How “Business Smart” are you: Can Your Help “Bunny Boo” In Mastery book 

“Stretch Your Business Mind”  In Mastery book

46. Position: Applying Demo-Psycho-Temporal-Cultural graphics        

         Perception, Acceptance, Appreciation

47. Percentages: Understanding & Applying the “percentages”             

         Relationships, Comparisons, Ratios

48. Metrics: Applying your “numbers” to comparative analysis             

         Analysis, Detail, Focus

49. Process: Understanding the effects of “how” affects your prices       

         Sequence, Dynamics, Strategy

50. Distribution: The “where” and “how” to locate your product           

         Range, Distance, Costs

How “Business Smart” are you? Can You Help Sky Rocket  In Mastery book 

“Stretch Your Business Mind” In Mastery book

51. Frequency: How often will you have to create “events”?                  

         Quantity, Capacity, Requirements

52. Efficiency: How many “events” will you need day/week/month?     

         Time, Cycles, Capability

53. Opportunity: A compelling message to a Targeted Audience          

         Benefits, Perception, Arena

MASTERY STRATEGIC THINKING: 

54. Strategic Thinking: Seeing, understanding & responding                

         Nexus, Triangulate, Foresight

55 Time: “Be here now” to empower yourself and master “time”           

         Now, Presence, Moment

How “Business Smart” are you? Can you Help Mr. Hammer   In Mastery book 

“Stretch Your Business Mind” In Mastery book

56. Appearance: What you need to “look like”                                      

         Perception, Culture, Affinity

57. Identity: The recognition the characteristics of the leaders               

         Personal, Integrity, Recognition

58. Image: Developing & managing the indicia business perceived        

         Company, Social, Culture

59. Branding: The communication of meaningful expressions               

         Product, Benefits, Perception

60. Money: Know where the money comes from & where it is going     

         Tracking, Numbers, Math

How “Business Smart” are you? Can you Help Mr. Duck    In Mastery book 

“Multiple Choice Test” In Mastery book 

61. Nexus: Understanding “hubs” and “interconnectedness”                   

         Center, Connections, Linking

62. Legal: It is important to understand legal options/requirements        

         Compliance, Requirements, Responsibility

Bonus Time: Going Deeper into Legal Entities                    

63. Implementation: Time to put your feet in the stirrups and ride        

         Application, Courage, Work

64. Expansion: Developing more success & business other locations     

         Influence, Duplication, Multiplication

65. Marketing: Communicating your “message” effectively.                 

         Language, Benefits, Perception

How “Business Smart” are you? Can you Help Mr. Pig    In Mastery book 

“Multiple Choice Test”   In Mastery book  

66. Meetings: Getting a check, another meeting, or curiosity or pain      

         Money, Meeting, Curiosity

MASTERY MARKETERS  

67. Advertising: Communicating your compelling message                   

         Engagement, Inform. Benefits

68. Attraction: Your “presentation” to draw your listener closer            

         Cultural, Integrity, Affiliation

69. Communication: Understanding communication theory                  

         Transmit, Process, Received

70. Proposition: Creating a positive and special “attraction/offer”          

         Call, To, Action

How “Business Smart” are you? Can you help Tom sell balls?   In Mastery book 

“Short Essay Questions” In Mastery book

71. Products: People do not buy “products”                                         

         Tangible, Benefits, Paradox

72. Services: People do not buy “services”                                            

         Relationship, Benefits. Paradox

73. Benefits: People buy “perceived benefits”                                       

         Exchange, Solutions, Answers

74. Say: Choosing carefully what you say…intention                           

         Words, Thoughts, Communications

75. Think: What do you want your listener to “think”                          

         Curiosity, Reaction, Belief

How “Business Smart” are you? Can you help Mr. Grease? In Mastery book 

“Stretch Your Business Mind” In Mastery book

76. Do: What do you want your listener to “do” after they “think”          

         Motivation, Agreement, Action

77. Language: Determining the “ears” of your listener                         

         Psychographics, Communication, Comprehension

78. Call: A timely question to your listener                                           

         Curiosity, Request, Disagreement

79. To: The question is specifically designed for your listener              

         Psychographics, Identification, Graphics

80. Action: Stating clearly what you want them to do “next”                

         Response, Acceptance, Exchange

How “Business Smart” are you? Can you help Superman? In Mastery book 

“Short Essay Questions” In Mastery book 

MASTERY CLIENT ACQUISITION: 

How “Business Smart” are you: “Can you Help “Tommy Boy”? In Mastery book  

         Multiple Choice Test   In Mastery book 

81. Client Acquisition: How to attract, sell to and keep customers/clients for life

         Identify, Communicate, Attract                                                    

82. Customers & Clients: Everyone’s favorite radio station is WIIFM

         Serve, Benefits, Exchange                                                           

83. Lead Generation: The art & science of identifying/contacting potential clients

         Data, Identify, Communicate                                                       

84. Lead Conversion: The art and science exchanging of money – products

         Agreement, Exchange, Benefits                                                   

85. Paradox of a Sale: A successful sale is based upon “disagreement”.

         Perception, Value, Exchange                                                       

How “Business Smart” are you: “Can you Help Goldilocks”? In Mastery book 

         Multiple Choice Test    In Mastery book 

86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract

         Join, Reveal, Solve                                                                      

87. Target Marketing: Communicating your compelling message to a target

         Culture, Communication, Delivery                                              

88. Referral Systems: Create a reciprocal, sustaining & profitable referral network

         Integrity, Credibility, Revenue                                                    

89. Strategic Alliances: The reciprocity of specific WIIFM referral network

         Respect, Reciprocity, Referrals                                                    

90. Broadcasting: Sending out the message to “all” to hear, see and feel

         General, Communication, Engage                                                  

How “Business Smart” are you: “Can you Help Snow White”? In Mastery book 

         Multiple Choice Test  In Mastery book

91. Web Presence: Maximizing what your interest “presence” will create for you

         Internet, Social, Visible                                                               

92. Internet Strategies: Understanding ballet while rafting on a category 5 river

         Optimization, E-Commerce, Strategy                                          

93. Social Networks: People will buy from those who have visibility & credibility

         Online, Reputation, Community                                                  

MASTERY MANAGEMENT 

94. Management: Don’t criticize, condemn or complain support, love, encourage

         Encourage, Delegate, Organize                                                    

95. Human Resources: How to strategically work with the humans around you

         Skills, Personality, Tribe                                                             

How “Business Smart” are you: “Can you Help Captain Kirk”? In Mastery book 

         Multiple Choice Test In Mastery book

96. Accountability: How to develop and encourage “results” and “teams”

         Agreement, Assessment, Review                                                 

97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully

         Team, Support, Agreement                                                          

98. Independent Contractors: Developing outside resources for growth, success

         Goals, Qualification, Services                                                      

99. Community: We all live in a tribe...their health is our health

         Responsibility, Affiliation, Social                                                

100. Family: Golden Rule: Treat others the way you wish to be treated

         Commitment, Tribe, Love                                                           

How “Business Smart” are you: “Can you Help Winnie the Poo”? In Mastery book 

         Stretch Your Mind   In Mastery book 

101. Delivery: Customers want both the “benefits” & “experience”

         Expectation, Professional, Receipt                                               

102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them

         Acceptance, Acknowledgement, Appreciation                             

103. Sales Forecasting: The ability to accurately predict future sales and expenses

         Identity, Understanding, Interchange                                             

104. Business Footprint: The “eco-cost” of your business…social responsibility

         Environment, Resources, Sustainable                                          

105. Sales Development: Combining Systems, Strategies & Tactics for sales 

         Presentation, Benefits, Delivery                                                   

How “Business Smart” are you: Can you help “Little Bo Peep”? In Mastery book 

         Stretch Your Mind: “Quick Marketing Plan”  In Mastery book

106. Love: It is only through truth, freedom, grace, & love that we find peace

         Grace, Forgiveness, Blessing                                                       

MASTERY FINANCIALS 

107. Business Financials: Understanding the critical numbers of your business

         Income, Costs, Profits                                                                           

108. Business Metrics: Defining & graphing the business performance indicators

         Departments, Margins, Percentages                                                

109. Business Cash Flow: Applying financial metrics to secure cash  

         Time, Receivables, Capital 

110. Break-Even Analysis: Three different levels of measuring business success 

         Break-Even One, Two, Three                                                      

How “Business Smart” are you: Can you Help “Jack & Giant”? In Mastery book 

“Stretch Your Business Mind” In Mastery book 

111. Business Budgets: Setting goals on what you will spend on business            

Forecasts, Receivables, Payables 

112. Expenses: Understanding the fixed & variable expenses of business

         Fixed, Variable, Contingent                                                         

113. Accounting: The most often used “tool of exchange”; never about the money

         Abundance, Giving, Gratitude                                                     

114. Ratios: Understanding the dynamic relationships of business “key” indicator

         Systems, Relationships, Analysis                                                 

115. Strategic Financials: Understanding how to get more from each dollar

         Leveraging, Investing, ROI                                                         

How “Business Smart” are you: Can You Help “Sand Sour”? In Mastery book 

“Stretch Your Business Mind” In Mastery book

116. Financing: Creating the financial resources your need to succeed

         Resourcing, Investing, Borrowing                                               

117. Leveraging: Understanding how to work geometrically with your resources

         Strategy, Triangulation, Systems                                                 

118. Transition: Transferring the business to a new owner 

         Selling, Partnering, Shares                                                           

119. Succession: Transferring to Family; The road to peace for many generations

         Training, Management, Transfer                                                 

120. Financial Freedom: How Financial security will allow you to do what

         Peace, Happiness, Joy                                                                 

How “Business Smart” are you: The Prodigal Son In Mastery book 

“Stretch Your Business Mind” In Mastery book

“Outside the box is exactly what this program makes you do… teachings of GREAT business practices… with the NEW AGE thinking; it doesn’t get much better than that. With these systems of business in place, one is able to expand in the horizon of what was possibly the untouchable dream for your business.” A.F. Owner

“I have grown from being confused about what I wanted my business to look like to now having a clear vision and goals for my business as well as putting strategies in place to accomplish those goals. Now I get up and face my business each day with excitement and enthusiasm I didn't think I had.” D/M.A. 

Business Owners

“This program been very helpful to me in seeing things that I normally would not have thought of, given I have been in this business for over 53 years I would not have thought that could happen”.  W.T. Business Owner

“My business literally doubled in size …  almost overnight… help business people achieve their business and personal dreams comes through in everything … knowledge of business strategies and how to organize a business for sleekness, maneuverability, astounding growth and personal satisfaction is unparalleled… advice is simple and the tools were easy to integrate into any business situation. They are comprehensive and effective… I feel there is no limit to what I can achieve as a businessman. And he is fun to work with." E.F. Business Owner

ENROLL NOW… YOUR SUCCESS IS WAITING FOR YOU! business center how to make money business success training

9 - VERTICAL WORKBOOKS: Business Success Consulting

1. Leadership  

Leadership

I You We 

Ideas 

Rule of Three 

Success 

Vision

Focus

Mission 

Initial Goals 

Attitude

Skills 

Model

Plans 

2. Research 

Research

Markets

Advantages 

Disadvantages

Demographics 

Psychographics 

Cultural Graphics

Temporal Graphics

Trust 

Uniqueness 

Benefits 

Visibility

Integrity 

Credibility 

3. Goals 

Goals

Systems 

Strategies

Tactics 

Schedules 

Costs

Issues

Problems

Needs

Products 

Answers

Services

Solutions

4. Prices

Prices

Margins

Placement

Competition

People

Position 

Percentages 

Metrics 

Process 

Distribution

Frequency 

Efficiency 

Opportunity

5. Strategic Thinking

Strategic Thinking

Time

Appearance

Identity

Image: 

Branding

Money

Nexus

Legal

Implementation

Expansion

6. Marketing

Marketing

Meetings

Advertising

Attraction

Communication

Proposition

Products

Services

Benefits

Say

Think

Do

Language

Call

To

Action 

7. Client Acquisition

Client Acquisition

Customers & Clients

Lead Generation

Lead Conversion

Paradox of a Sale

GADECK

Target Marketing

Referral Systems

Strategic Alliances

Broadcasting

Web Presence

Internet Strategies

Social Networks

8. Management

Management

Human Resources

Accountability

Employees

Independent Contractors

Community

Family

Delivery

Customer Satisfaction

Sales Forecasting 

Business Footprint

Sales Development

Love

9. Business Financials

Financials

Business Metrics

Business Cash Flow

Break-Even Analysis

Business Budgets

Expenses

Accounting

Ratios

Strategic Financials

Financing

Leveraging

Transition

Succession

Financial Freedom

9 - HORIZONTAL WORKBOOKS: Coaching

10. LEADERSHIP

Leadership

Research

Markets

Goals

Systems

Prices

Margins

Strategic Thinking

Advertising

Attraction

Client Acquisition

Management

Business Financials

11. I, YOU, WE

I, You, We

Advantages

Strategies

Placement

Time

Communication

Customers & Clients

Lead Generation

Human Resources

Accountability

Financial Metrics

Cash Flow

Break Even

12. IDEAS

Ideas

Rule of Three

Disadvantages

Tactics

Competition

Appearance

Identity

Image

Branding

Proposition

Lead Conversion

Employees

Independent Contractors

Budgets

13. SUCCESS

Success

Vision

Focus

Demographics

Schedules

People

Money

Products

Services

Paradox of a Sale

Community

Expenses

Accounting

14. MISSION

Mission

Psychographics

Costs

Position

Percentages

Nexus

Benefits

Gadeck

Target Marketing

Family

Delivery

Ratios

Strategic Financials

15. INITIAL GOALS

Initial Goals

Cultural Graphics

Temporal Graphics

Issues

Problems

Needs

Price Metrics

Legal

Say

Think

Do

Referral Systems

Customer Satisfaction

Financing

16. ATTITUDE

Attitude

Skills

Trust

Uniqueness

Products

Process

Distribution

Implementation

Language

Strategic Alliances

Sales Forecasting

Footprint

Leveraging

17. MODEL

Model

Benefits

Answers

Frequency

Efficiency

Expansion

Marketing

Call

To

Broadcasting

Web Presence

Sales Development

Transition

Succession

18. PLANS

Plans

Visibility

Integrity

Credibility

Service

Solutions

Opportunity

Meetings

Action

Internet Strategies

Social Networks

Love

Financial Freedom business center how to make money business success training

12 - NEXUS WORKBOOKS: Processes

19. Market Advantages  

Leadership

I You We 

Ideas 

Research

Markets

Advantages

Goals

Systems 

Strategies

Tactics 

Prices

Margins

Placement

20. Success Vision Focus

Rule of Three 

Success 

Vision

Focus

Mission 

Initial Goals 

Demographics 

Psychographics 

Cultural Graphics

Temporal Graphics

Strategies

Tactics

Schedules 

Costs

21. Trust Uniqueness Benefits

Attitude

Skills 

Model

Plans 

Trust 

Uniqueness 

Benefits 

Visibility

Integrity 

Credibility

Products 

Answers

Services

Solutions

22. Strategic Thinking

Prices

Margins

Placement

Competition

Strategic Thinking

Time

Appearance

Identity

Image: 

Branding

Marketing

Meetings

Advertising

Attraction

Communication

Proposition

23. Business Process

Issues

Problems

Needs

Products

Answers

Services

Solutions

Percentage 

Metrics 

Process 

Distribution

Frequency 

Efficiency 

Opportunity

24. Identity Image Branding

Competition

People

Position 

Appearance

Identity

Image

Branding

Money

Communication

Proposition

Products

Services

Benefits

25. Lead Generation & Conversion

Attraction

Communication

Proposition

Client Acquisition

Customers & Clients

Lead Generation

Lead Conversion

Paradox of a Sale

GADECK

Management

Human Resources

Accountability

Employees

Independent Contractors

26. Target Marketing

Products

Services

Benefits

Say

Think

Do

Paradox of a Sale

GADECK

Target Marketing

Referral Systems

Strategic Alliances

Delivery

Customer Satisfaction

27. Business Expansion

Frequency 

Efficiency

Opportunity

Expansion

Marketing

Meetings

Call

To

Action

Strategic Alliances

Broadcasting

Web Presence

Internet Strategies

Social Networks

28. Strategic Alliances

Say

Think

Do

Language

Call

To

Action

Target Marketing

Referral Systems

Strategic Alliances

Broadcasting

Web Presence

Internet Strategies

Social Networks

29. Strategic Financials

Employees

Contractors

Community

Family View

Delivery

Customer Satisfaction

Business Cash Flow

Break-Even Analysis

Business Budgets

Expenses

Accounting

Ratios

Strategic Financials

Financing

30. Financial Freedom

Language

Strategic Alliances

Broadcasting

Web Presence

Internet Strategies

Social Networks

Sales Forecasting 

Business Footprint

Sales Development

Love

Leveraging

Transition

Succession

Financial Freedom. business center how to make money business success training

We have created dozens of custom "Business Mastery" Success modules for specific industries such as other Business Consulting Organizations, Professionals such as Chiropractors, Dentists, Restaurant Chains, Health providers, Construction companies, Start-up businesses and other industries like yours! business success training business center how to make money

We have over 40 years of business entrepreneur success... over 30 years as business consultants ... over 20 years as Business Development Attorneys.